MLM Leads - How to Differentiate Yourself and Attract a Down-Line in a Crowded Market

In seeking MLM leads, the three most commonplants to eat, you are likely to follow his advice. So
marketing mistakes MLM consultants make are:also, when you position yourself as a trusted advisor
versus just a merchant selling a single good product...
1. They assume everyone will want their businessyou end up having an ongoing customer (as an
opportunity.advisor) vs a one-time customer (as someone who
2. They assume the product will sell itself.sells the product instead of selling themselves).
3. They emphasize features instead of benefits.2. The more you teach your MLM leads, the more of
But particularly in the age of unlimited competition onan expert you will be: Consider that every time that
the Internet, where limitless other people are offeringguide helps a tourist make his or her way out of the
the same product, and benefits, differentiating yourjungle, he will not only become more familiar with the
value is THE MOST IMPORTANT THING you couldnuances of the changing terrain. But he will also
focus on. Those MLM leads are hearing the samebecome more of an expert in asking the "lost tourist"
pitches, multiple times a week!the right questions, empathizing with the lost tourist, and
Yelling louder doesn't work very well - If you don'tmeeting the needs of lost tourists in general. This
differentiate, you don't eat. People want someone whodirectly helps your business.
can lead them to success. They are less particular3. Trusted advisors are in short supply. Putting them in
about the means. That is, your product, or yourhigh demand for MLM leads: It's true. Just be simple
business opportunity.law of supply and demand, if you're going
It becomes CRITICALLY IMPORTANT, then for youabove-and-beyond what most other MLM uplines or
to position yourself as an ally and trusted advisor. ThisMLM consultants would do - you will be in low supply.
concept of attracting MLM leads to yourself has beenAnd thus, in high demand. People who are interested in
referred to as "Attraction Marketing". But buzzwordssigning up for your MLM business opportunity, and are
aside, think of it like this:looking for a supportive upline with which to sign up, will
You're lost in the Amazon jungle, without a map.find you.
You are desperate to get out!4. It's the best way to replicate your business: By
Several locals are selling maps of how to make thepositioning yourself as a guide and advisor - someone
long, arduous journey from the center of the jungle,who gives value first, and gives it freely... you will
back to the city.attract people who also want to help others. Imagine -
There are swamps and rapids along the way. Theremost apprentice map-sellers in the Amazon would not
are wild animals and dangerous pitfalls along the way.want to train under this map-seller that guides each
The maps prices range quite widely.tourist out of the jungle. "It's too much work!" But for
Do you go with the cheapest map?the folks you do attract, they will be bought into your
Do you go with the most expensive map?philosophy. And they will serve their lost tourists in the
Or do you go with the one guy who insists that he willsame fashion - thus growing your business much more
not only sell you the map, but walk with you, help youquickly than regular map-sellers could. Positioning
avoid the dangers along the way, cheer you along asyourself as a guide and trusted advisor to your MLM
you give your best efforts, and so on?leads requires more work than simply pitching the
The additional benefits of positioning yourself as afeatures and benefits of our MLM business opportunity.
guide and trusted advisor, include:But as the market gets more crowded, the most
successful MLM consultants will be the ones that
1. MLM leads will do MORE business with you: Imaginepractice attraction marketing. And position themselves
walking with that trusted guide, through the Amazon. Ifas guides and trusted advisor.
he recommends where to drink water from, or what