| MLM leads are the single biggest item sought after by | | | | deceptively simple. |
| Multi Level Marketing distributors, regardless of which | | | | You position yourself as a trusted advisor. |
| MLM business opportunity they own. | | | | The biggest secret of marketing, is that Teaching Sells. |
| After the euphoria of signing up for a new MLM | | | | Position yourself as someone teaching people how to |
| company wears off, you quickly realize that the next | | | | fish (versus giving them fish when they want it), and |
| thing you need are leads! You need to identify | | | | you will be seen as invaluable. |
| individuals who have some interest in the business - or | | | | Let's be frank - most Multi Level Marketing distributors |
| at least, have some interest in what the business can | | | | have not chosen an MLM business opportunity |
| do for them. | | | | because they simple had to have an MLM business |
| Traditional Multi Level Marketing has pushed several | | | | opportunity in their life. |
| dysfunctional ways of getting your MLM leads. | | | | No. They chose it as a means to an end. Typically, it is |
| They've done this through the myths that: | | | | a means to financial freedom. |
| - "Anyone can do this". | | | | So what makes an individual select one MLM business |
| - "You don't need business skills to do this. You're not | | | | opportunity over another? |
| selling, you're just sharing." Because distributors have | | | | It's tempting to identify the product features as the |
| largely been thrown into the deep end then, with basic | | | | driving factor. |
| (sometimes less) in business, marketing and sales skills, | | | | Or, the compensation plan. |
| unscrupulous Multi Level Marketing organizations have | | | | Those are just smoke screens. |
| basically asked distributors to just splash around as | | | | The number one reason for selecting one MLM |
| hard as they can, in the deep end. And hopefully that | | | | business opportunity over another, is the strength of |
| will get some of them across the pool. | | | | conviction the individual has that this will get them to |
| Is it any wonder, then, that 97% of all MLM distributors | | | | financial freedom. That they can do THIS MLM |
| fail within the first year?strong>How To NOT Do It: | | | | business opportunity, and be successful. |
| 6 Ways that Don't Work | | | | And that confident feeling of inevitable success is |
| These are the tactics that have sullied the multi level | | | | most driven by their belief in their up-line. The person |
| marketing business model, over the past few decades. | | | | who will sign them up. |
| The tactics that have made MLM a four-letter word: | | | | If you are a trusted advisor, teaching your down line |
| | | | how to duplicate your success, how to build their own |
| 1. Family and Friends as your MLM leads. We've all | | | | team, how to start fast and leverage their time and |
| been here before. Going after your family and friends | | | | efforts... people will crawl over other business |
| is such a hit-or-miss tactic. Most often, a miss. Either | | | | opportunities and mentors, to get to you. |
| your family and friends will opt to buy in as customers | | | | As an MLM distributor, looking to establish yourself as |
| (or even your down-line) to support you...Or they will | | | | a trusted advisor to these MLM leads... you must do |
| become annoyed at your incessant recruitment | | | | two things: |
| efforts. And tune you out. At the expense of your | | | | |
| personal relationship with them. Note that even the first | | | | 1. Sell yourself as a trusted advisor. Who can teach |
| scenario isn't good. If they're getting in purely to support | | | | them to build a successful Multi Level Marketing |
| you, at some point they will have buyer's remorse. | | | | business. |
| Wouldn't it have been better for them to just give you | | | | 2. Sell your marketing system. It should be |
| the money, instead of tying up their time and energy in | | | | straightforward. It should be duplicable (so that anyone |
| something they don't like? (Now if they happen to truly | | | | in your downline can duplicate your results). You want |
| like the product you're offering, there's no reason to | | | | MLM leads? You now have the single most effective |
| not sell it to them as customers. But attempting to | | | | way to get them. |
| recruit them for your down-line is a big no-no.) | | | | Attraction marketing can be practiced in the real world, |
| 2. The 3-foot rule of Multi Level Marketing. Everyone | | | | as well as in the virtual one (online). |
| within 3-feet of you is a prospect! Big mistake. If | | | | Hosting educational seminars, for example, where you |
| anyone has ever been prospected this way (I have), it | | | | impart valuable knowledge to your target audience |
| feels sleazy. It feel like entrapment. It causes you to | | | | (people who would want an MLM business) - is very |
| become a walking billboard, with no separation | | | | effective tactic. MLM distributors have sometimes |
| between your business, and who you are as a human | | | | organized business luncheons, at which they present |
| being. It also makes you look desperate. Which no | | | | on a topic that positions them as a trusted teacher |
| potential down-line will find compelling. Don't | | | | and advisor. |
| compromise yourself in this way. | | | | This is a great way to go. |
| 3. Shopping at the grocery store for MLM leads. Same | | | | While attraction marketing (positioning yourself as a |
| deal here. Don't pitch your business to the cashier in | | | | trusted advisor) can be done offline, doing it online |
| the check-out line. Or to the lady in the fruit section. | | | | builds immense leverage for you. All of a sudden your |
| These poor people are here for one reason. And that | | | | audience goes from local, to worldwide. With less |
| reason is not to hear about an MLM business | | | | effort! |
| opportunity. | | | | The Internet, particularly in the past few years, has |
| 4. MLM leads in your neighborhood. | | | | made tools that previously were only available to the |
| 5. Service Providers (Your barber or hairdresser, your | | | | largest and most savvy of businesses, available to the |
| insurance person, etc.) | | | | regular Joe and Jane! Tools like Twitter, YouTube, |
| 6. Incessantly pitching your MLM business opportunity | | | | EzineArticles, Blogs, Facebook, Squidoo, lead capture |
| to your MLM CUSTOMERS. This is an important one. | | | | pages, email drip campaigns, and several others, have |
| Being interested in your product as a customer, is very | | | | made the Internet the #1 way to duplicate your |
| different from being interested in your opportunity, as | | | | business. |
| an MLM lead. Don't mix the two up. Of those | | | | The Internet isn't the complete answer. But it is the |
| customers you have, they will all see how much you | | | | major tool with which attraction marketing can be |
| enjoy your business. And those who want the same | | | | practiced. |
| for themselves will inquire. You don't have to beat your | | | | As an MLM distributor, you have limited time, money |
| customers over the head with your MLM business | | | | and energy with which to build your business. |
| opportunity. | | | | It's in your interest, then, to find the most effective |
| How to do it: Attraction Marketing | | | | ways to get to where you're going. Attraction |
| A prospect who seeks you out is INFINITELY more | | | | marketing finds you qualified MLM leads. Or rather, let's |
| valuable than one you chase down. But how do you | | | | them find you. |
| get prospects to seek you out? The answer is | | | | |