| LONDON, ENGLAND--(Marketwire - Dec. 2, 2009) - | | | | share it with friends." |
| this Press Release. | | | | Moshi Monsters offers a unique combination of |
| Mind Candy, the UK-based developer of the children's | | | | adoptable virtual pets, social gameplay and fun |
| free-to-play social online game Moshi Monsters, today | | | | educational puzzles that appeal to both children and |
| announced they have hit 10 million registered players at | | | | parents. Within the game players choose from one of |
| a significant milestone for one of the fastest growing | | | | six monsters to customize and nurture. Once players |
| children's sites in the world. The social online game | | | | customize their pet, they then navigate the magical |
| allows children around the world to adopt their own | | | | world by solving puzzles that test a variety of skills |
| free pet monster to play games, customise their | | | | including basic math, spatial awareness, logic and |
| homes, explore the world and solve educational | | | | vocabulary. As players solve puzzles, their pet |
| puzzles. | | | | monsters earn Rox, the in-game currency that can be |
| "We've been astounded with the growth of the game | | | | used to purchase accessories to customise their virtual |
| this year," said Michael Acton Smith, CEO of Mind | | | | homes. |
| Candy. "Most of the growth has been due to | | | | Moshi Monsters is free-to-play and provides |
| word-of-mouth which is a great endorsement from our | | | | wholesome fun for parents and children of all ages. |
| players that they love the Moshi world and want to | | | | |