| A strong and healthy down line is the lifeblood of any | | | | come. Focusing on high commissions means that |
| MLM business. An active down line means your | | | | person may likely switch to a new MLM opportunity |
| actions are leveraged - for every unit of work you put | | | | with higher commissions, thus jeopardizing the stability |
| in, you get more than a unit of results in return. | | | | of your down-line. And potentially wasting your time |
| The question then becomes - how do you create an | | | | investment in that individual. |
| active and productive downline? | | | | 3. Interest Let me make a key distinction here. Interest |
| There are 5 key characteristics that business growers | | | | is interest in building additional streams of income / |
| whom you recruit into your down line will possess. | | | | more financial freedom, through a Multi Level Marketing |
| | | | organization. Interest in the product your MLM is |
| 1. Former Multi Level Marketing Experience This will by | | | | famous for is NOT the kind of interest that can predict |
| far be the biggest contributor to your long-term | | | | success. Of course, they would need to like what they |
| success. If you target prospects that already have | | | | are going to be selling. Otherwise they would come off |
| Multi Level Marketing experience first you're dealing | | | | as inauthentic. But the bottom line, is that they need to |
| with people who are over the hump of "Isn't Multi Level | | | | be interested in building a business. That means |
| Marketing a pyramid scheme?" (Which it most certainly | | | | learning a whole bunch of skills that will drive them to |
| isn't in the majority of cases, although there are still a | | | | success... that means developing a new circle of |
| few bad apples. But don't throw the baby out with the | | | | friends and acquaintances in the business... that means |
| bathwater!) By targeting people who have already | | | | choosing to invest time and money over the long-term, |
| owned an Multi Level Marketing business before, you | | | | for their businesses health and success. Speaking of |
| are either talking to people who have had: A | | | | time and money... |
| POSITIVE experience so far: These are people that | | | | 4. Time Let me be frank with you: Without adequate |
| you can learn from, assist in building their business, and | | | | time to build an MLM business - ideally a minimum of 10 |
| possibly partner with or recruit them in the future.... Or | | | | hours a week, your newly recruited down line will |
| you are talking to people who have had a NEGATIVE | | | | flounder. They won't see the early success that they |
| experience so far: These are people who believe in | | | | desire, and deserve. And their lack of interest more |
| the MLM business model, but have not been equipped | | | | often than not will result in a lack of subsequent effort. |
| with good training, a good skillset, a good marketing | | | | What you end up with is someone doing the bare |
| system, a supportive upline, etc. You can fix all those | | | | minimum to keep their business afloat, while their |
| things, and get someone who can hit the ground | | | | attention is largely focused on other things in their life. |
| running within your down line! Net - it is MOST | | | | By the time they eventually drop out, their business has |
| EFFECTIVE, and efficient for that matter, to target | | | | long stagnated. Ending up in wasted time and energy |
| people who have already owned an MLM business. | | | | on their part, and on yours. Determining how much time |
| Let this be the primary way you filter out whom you | | | | your potential prospect has to spend on the effort will |
| talk to about your business opportunity. If they've never | | | | go a long way in telling you if they will be able to build a |
| owned an MLM, they could still end up being a | | | | successful business out of it. Good intentions or not. |
| productive down line member for you. The odds are | | | | 5. Money (A Business-Building Budget) Even with the |
| just much better that your time will be wasted with this | | | | right attitude, the right MLM experience, and ample time |
| approach. | | | | to spend on the business, without money to spend on |
| 2. A Long-Term View on Business & Wealth | | | | starting and growing the business, success will be a |
| Building Do NOT get saddled with a "Get Rich Quick" | | | | distant glimmer. No more. That's just a reality. Be sure |
| personality on your team! They will sap up your energy | | | | to target individuals who not only have the money to |
| with their dogged focus on making a quick buck. They | | | | start and grow the business, but they also have the |
| will ignore the basics, and push the quick wins . Which | | | | mindset to invest in their business. Not for your benefit, |
| almost always result in long-term loss of quality in | | | | but for theirs. Being overly frugal will do nothing but |
| relationships. There's nothing wrong with having quick | | | | starve a business of resources. Indeed, it is much |
| wealth as a personal or business goal. But this type of | | | | better to give it a proper try, and fail quickly and |
| goal is not conducive to a team setting. It's the same | | | | spectacularly... than to allow a mediocre business to |
| problem with folks who are focused on high | | | | limp on, year-after-year. Time is the only resource you |
| commissions as their main motivation for joining one | | | | cannot replace. So spend money (judiciously) so you |
| MLM organization over others. That's a short-term | | | | can save time. |
| focus. If business-building is the focus, the wealth will | | | | |