| There is PASSION fueled by Innovation, | | | | with her amazing attitude and enjoyment for life. She |
| Implementation, and Innovation thriving in Tampa Bay. | | | | backs it up with truly magnificent seafood. Rosie |
| Reprofitizing(TM) your old plan for the New Year | | | | started her "New England Seafood with a Florida |
| Plunging bottom lines? Stop it! When observing a child | | | | Flare" restaurant 6 years ago. With the ongoing |
| chasing a ball into traffic, instinctively we yell, "Stop!" | | | | economic decline plus last years' construction on the |
| Like that child running into a traffic | | | | plaza, Rosie must reprofitize(TM). She has |
| hazard...Entrepreneurs are running into unreasonable | | | | implemented several new strategies and backs it up in |
| risks also by chasing individual goals without a | | | | every way. I had an opportunity to speak with some |
| cohesive PLAN. STOP and ask yourself these:o Do | | | | of her patrons, whom were all repeat customers and |
| you have a comprehensive plan?o Do the benefits | | | | fans. Rosie's planning, tracking, and advertising to |
| outweigh the risks?o What are the goals?o Do the | | | | attract new customers, added with the experience, |
| goals increase revenue and/or efficiency?o Is your | | | | food, entertainment, and lounge atmosphere that she |
| image being portrayed consistently? | | | | provides, keeps them coming back. She plans to get |
| The planning concept and creative elements that are | | | | more 'tech savvy' and create a web appearance for |
| crucial in any business to stop bottom lines from | | | | customers to check out entertainment, specials and |
| plunging are best described as "Reprofitizing(TM)". | | | | read fun facts. Stay tuned. She also offers incentives |
| Thinking outside the box is imperative; in today's | | | | and hospitality cards for you deal seekers. |
| marketplace, it's priceless. Okay, the price tag is a | | | | Visiting a more established restaurant prompted me to |
| concern, but the loss of quality and effectiveness will | | | | visit a new entity. Town N Country Ale House has just |
| keep you from accomplishing any goal. Whether | | | | re-opened doors to the former Constantino's on the |
| starting, building, reprofitizing(TM), or restructuring during | | | | corner of Hanley and Waters Ave. The nicknamed |
| an economic downturn, you need a distinctive plan to | | | | TNC Ale House faces a unique reprofitizing(TM) |
| differentiate your business and create a brand people | | | | challenge. Modeling a new business after an old |
| insist on. The need for your product or service will | | | | concept doesn't create an insistent brand, so a plan to |
| virtually eliminate the competition; thus, achieving the | | | | stand out is required. Owner and Manager, Jay and |
| goal. Following are a few stories of encouragement | | | | Mike are setting up for success with a distinctive menu |
| and a innovative ideas to prompt business owners in | | | | with carnival-style desserts, a kids game room with |
| Tampa Bay to build their own trusted brand and | | | | surveillance cameras for parents, TV's, projection |
| create insistence. | | | | screens, and did I mention TV's?! The truly "Cheers" |
| My first stop was with PEACE Wealth Management, | | | | style atmosphere is enchanting and complete with pool |
| located in Seminole. PEACE owner, Kristine Hartland, | | | | tables, darts, jukebox, arcade games, drink specials, live |
| has been a leader and innovator in what could be | | | | entertainment...oh, and colossal wings too! Sporting |
| seen as a devastated financial industry. As a wealth | | | | events with competitions and prizes will certainly be a |
| advisor for over 20 years, Kris is in a distinguished | | | | good time with good friends; that's what you will find |
| position of trust with a brand that speaks with just its | | | | anytime you step into this establishment. |
| name. Her staff and clients agree that her | | | | The last interview was one that touches near and |
| personalization, knowledge and technology are | | | | dear to all of us. I'm talking Real Estate. How in the |
| unprecedented in the industry. She has made some | | | | world could this be good? If you don't own a house, or |
| major, and minor, changes to reprofitize(TM) and set | | | | even live under a rock, you know how effected our |
| business up to carry continued success into 2009. She | | | | economy is by the housing market in Tampa Bay. Ok, |
| has teamed up with clients' accountants, attorneys, | | | | so here it goes. I grab my tissues and make a call to |
| employers, etc. to create a seamless plan. Other | | | | Pam Pampenella of Future Home Realty. Ready to |
| simple changes have included remodeling her website | | | | hear a sob story, I quickly put the tissue down and |
| to reflect changes in her marketing and materials, new | | | | picked up a pen! Pam created a consistent brand with |
| technology for clients, and outsourcing to more qualified | | | | an outstanding plan and the awareness necessary to |
| people to save employee costs. | | | | recover from the plunging market. She never |
| From the retail/service industry, I was sure to hear | | | | mentioned getting clients as a concern. Her biggest |
| negativity flowing, but this was not the case at Rare | | | | challenge was time. Yes, I was perplexed also, but |
| Accents (a salon in Palm Harbor). Marilyn and Gail run | | | | 50% of it is spent on educating herself and keeping up |
| an unparallel team and were first to greet me with a | | | | with current market situations. She gives clients the |
| friendly smile. I was quick to notice that everyone was | | | | service and honesty they deserve. She relies on her |
| busy, smiling, helpful, and wait...there was a trophy on | | | | faith and knows the importance of including a useful |
| one of the stylists' stations! Gail and Marilyn have | | | | website, being personable, and working hard to follow |
| worked hard to continuously reprofitize(TM) plans and | | | | through. Her letters from clients prove that she lives by |
| goals. There is a structure for the staff that values and | | | | her words, "No matter what your business is, we |
| rewards their efforts. The entire staff received credit | | | | should all have the passion to excel, the desire to learn |
| for this amazing establishment. Moreover, innovative | | | | and most important, the heart to serve." Houses are |
| awareness programs take care of their customers; | | | | still selling folks. Chin up and make sure you have a |
| keeping them coming back and raving to all their | | | | savvy realtor. |
| friends. Rare Accents created their insistent brand with | | | | The common thread among these businesses was a |
| these basics, plus a unique line of products, | | | | distinctive reprofitizing(TM) vision. A necessity was |
| encouraging clients to use the talents of several | | | | dazzling customer service with a joyful morale. No one |
| different stylists, a private salon room, full-range | | | | was doing it alone. Consultants, partners and educators |
| services, and open late evenings. They are a great | | | | paved the way. These business owners refuse |
| example of success. | | | | anything short of success by using their own creative |
| Next I met Rosie herself at Rosie's Clam Shack, | | | | plans to Stop the Plunge, reprofitize(TM) their bottom |
| located in Pinellas Park. Talk about fun! This place is | | | | lines and "Build your TRUSTed Brand". |
| teeming with energy. Rosie had me smiling ear to ear | | | | |